Online Public Relations

Online PR involves activities geared towards influencing media, communities and audiences that exist only on the Internet.

Brand reputation monitoring and management is also a focus area for online PR.

Being careful about how to go about developing relationships with online publication editors and bloggers is also key.

Includes: search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools.

• Social Media

• Twitter
• Facebook

• Selected Blog Sites

• News
• Blogging news

• Newspaper/Magazine Link sites

Optimising Press Releases For SEO

Keywords are just as important in the press release as they would be in the web page itself. Use keywords in the title, subtitle and in the body of the copy of the press release. An obvious point that lots of advice blogs are saying is that this is much more effective than trying to be clever with wording. Although, having said that, it shouldn’t be overwhelmingly boring.

Media coverage:

• Identify target publications and their editorial calendars
• Send journalists personal emails/pitches on your story
• Be succinct and include a url to the full release
• Don't put the whole release inside the email

Syndicating Releases

To publish releases simultaneously

Content syndication is no doubt the future for better search engine rankings and traffic to your web site. The best linking strategy is to create excellent content. Combine creative and optimization skills to create compelling, keyword relevant articles and press releases. Understand where your target audience and circles of influence get their information and be there. Make sure your content is easy to find and to syndicate by using a blog content management system to host articles and releases.

• Optimised Press Releases

• Syndicating Releases

The most important item influencing the page rank of any site is the quality of the "copywriting".